Bibliography and Glossary

Bibliography

Science and Technology Committee (2016). Digital skills crisis. House of Commons, pp.3-5.

ONS (2017). Young people not in education, employment or training (NEET), UK- Office for National Statistics. [online] Available at: https://www.ons.gov.uk/employmentandlabourmarket/peoplenotinwork/unemployment/bulletins/youngpeoplenotineducationemploymentortrainingneet/feb2017 [Accessed 25 April 2017].

Williams, A. (2015). SEO 2016 & Beyond: Search engine optimization will never be the same again! (Webmaster) (Volume 1). 5 Edition. CreateSpace Independent Publishing Platform.

Google (2017). Webmaster Guidelines – Search Console Help. [online] Support.google.com. Available at: https://support.google.com/webmasters/answer/35769?utm_source=webmasteracademy&utm_medium=web&utm_campaign=webmasteracademy [Accessed 26 Apr. 2017].

SearchEngineLand. (2015). SearchEngineLand Periodic Table of SEO. [online] Available at: http://searchengineland.com/download/seotable/SearchEngineLand-Periodic-Table-of-SEO-2015.pdf [Accessed 27 Apr. 2017].

Ledford, J. (2007). SEO: Search Engine Optimization Bible. 1st ed. Norwood Mass.: Books24x7.com, p.229.

Krug. (2006). Don’t Make Me Think. 1st ed. Pearson India.

Smith, P. and Chaffey, D. (2008). EMarketing eXcellence. 1st ed. Taylor & Francis.

Enge, E. (2015). Post Google-Twitter Launch: How is Google Indexing Twitter Today?. [online] Stone Temple. Available at: https://www.stonetemple.com/how-is-google-indexing-twitter-today/ [Accessed 28 Apr. 2017].

Singhal, A. (2011). More guidance on building high-quality sites. [online] Official Google Webmaster Central Blog. Available at: https://webmasters.googleblog.com/2011/05/more-guidance-on-building-high-quality.html [Accessed 28 Apr. 2017].

Moz. (2016). External Links – SEO Best Practices. [online] Available at: https://moz.com/learn/seo/external-link [Accessed 28 Apr. 2017].

Meredith, A. (2013). How to Use Psychographics in Your Marketing: A Beginner’s Guide. [online] Blog.hubspot.com. Available at: https://blog.hubspot.com/insiders/marketing-psychographics [Accessed 28 Apr. 2017].

Glossary

DND Digital Ninja Dojo
HTML Hyper Text Markup Language
SEO Search Engine Optimisation
SERP Search Engine Results Page
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